Creating viral content has been haunting me for a couple of years since I started my first blog, and I guess it’s haunting you too, am I right? Now, I understand how you feel, and you probably are frustrated, feeling down and looking for a 1 post to answer all your questions about viral content, which I promise you’ll find here. I’ve been in your place and I searched over and over seeking answers but with small bits here and there with the experimenting over and over I came with the chicken soup of content creation and this is what we’ll talk about in this post.
This post is going to be super long and meaty, so make sure that you grab a cup of coffee, tie up your messy bun, sit comfortably and let’s get started from 0 to 10, deal? Good!!
- 1 What is content?
- 2 Who are content creators?
- 3 Why do content creators create viral content?
- 4 What are the types of content?
- 5 What tools help in creating content?
- 6 How to find ideas for creating viral content?
- 7 How to create a content plan?
- 8 What are the elements of a viral content?
- 9 How can we earn money from creating content?
- 10 Common mistakes people make when creating viral content.
What is content?
Content is the reference of any piece of information delivered to an audience, regardless of the form of the content or the language. Content pieces can be: entertaining, educational, informative, salesy….etc.
Regardless of what type of content you choose to create, know that you need to know who is seeking this content, and what answers are they looking for?
Probably you are sharing a lifestyle content which people like to look at, read, watch…etc because they like your home decor, skin care, dressing up, morning routine …etc.
Or maybe you are a crafter who shows how to DIY this or craft that or how to read a pattern or store crafting tools…etc.
So these are two different examples of content to create, and I hope that delivers the idea of what content is.
Who are content creators?
Its self explanatory content creators are the people who create content “regardless of the form” on a certain or multiple platforms to deliver it to their audience. This is a list of content creators to have an idea who are they:
YouTubers: YouTubers create content in the form of video to share with their audience. Although their content comes in “video” form their content isn’t less important than the text form. All content follows the same methods, aspects and steps to be viral.
Bloggers: Bloggers are the “text” content creators, and they write blog posts and publish them on their blogs. Of course nowadays blogging changed a lot and blog posts include audio or video content, images, infographics…etc.
Podcasters: Anyone having a podcast series creates the audio content in a podcast form and publish them on their websites and podcast hosting platform (such as Spotify)
Social media influencers: Any social media platform has many influencers who create content for a goal or purpose such as selling a product, or being an affiliate to products, or host advertisements….etc we see that all the time on Facebook, Twitter, Instagram, TicToc…etc
Agencies: They hire specialized agents to create content related to their business to publish in any form, just as mentioned in the previous content creators.
There are many examples, but these are the ones people mostly follow, see or work with.
Ok, in case you are wondering what is a “viral” content, it’s the type of content that can be found easily, wanted by your target audience, and gets many shares. And because of that content creators want to create valuable viral content.
1#Viral content reaches your target audience if it’s planned and formatted properly.
2#Viral content gets a lot of views and shares that you’ll need if you have ads or want to grow an email list.
3#Viral content gets google to trust your website and ranks you faster.
And that’s why content creators create viral content to get people to watch the ads, to sign up for their opt-ins, to see their products or even use their affiliate links.
What are the types of content?
Creating content should be based on a plan and a goal. Why are you creating this content? What is the goal of creating this content? What’s the next step after creating this content? When you have a clear idea about your reasons for creating content, this is when you decide on the types of content:
This is content that teaches people a skill, information, or a topic they’re interested in. In this content you don’t have to be an expert to teach them about it, as long as you are one step ahead of them then you have something to teach.
Promotional content aims for convincing the readers to buy a product you’re selling or service you’re offering. This shouldn’t be salesy, all you have to do is to explain the problem your audience has and explain why they need this product. The audience might not be aware that they need your product but the way you show how you were in their shoes then this product is the juice of your experience in solving the problem and will be the shortcut for their solution, this is when they will realize they need to buy your product.
This content is when you want to promote products that aren’t yours, but you get commissions when your audience buys it. One of the biggest mistakes I see others do is when filling their posts with affiliate links. Yes, we all want those commissions, but also we don’t want to take the value away and send away our audience. I unsubscribed from many email newsletters. I don’t mind that others promote some products “I would do the same” but receiving emails filled with affiliates and the whole email is useless just bothered me. Posts are like that if they have no value.
I’m sure at this point you have an idea about the different forms of content, but I will mention them again with more details:
Blog posts and most social media posts are text content for people who love reading. You might be surprised by the number of people who love to read, regardless of the different media out there. Don’t underestimate the power of the text content. Some content creators provide a text piece “summary or pin points” about their videos or podcasts under the video or link to a blog post “which proves that the text is extremely important”
Now let’s look at the pros of the Text content:
1# If you are a fast typer you can write long posts in a short time.
2# People who love to read chunks of text will stay on your page longer.
3# If you aren’t a fast typer, then most documents applications got voice-to-text option which you can use to talk and it will turn it into text.
On the other hand, the pro’s of text content are:
1# If you are a slow typer, it will take ages.
2# People who don’t like reading or don’t have enough time will skip it.
3# It needs a good voice, copywriting, and supporting elements to attract the attention of your audience “such as infographics, pictures, quotes…etc” so basically it’s not 100% text
We see this content in two forms “picture/video”. Tutorials that include pictures or guides or step-by-step DIY’s are visual “pictures based” content. However, YouTube videos, snapchat, TikTok, IG Reels, IGTV….etc are video based visual content. As much as there are people who like to read chunks of text, there are many people who can’t comprehend the information without illustrations or video.
Now let’s look at the pros of the Text content:
1# If you aren’t a camera shy person, then this content is for you.
2# Many visual content creators write better text after watching their recorded videos, so it’s their method of finding words and inspiration.
3# Many people stop scrolling when they see a moving element so visual content is the best.
4# Ton of people look for step-by-step tutorials and DIY’s so if that’s part of your content then you’ll go viral quickly.
On the other hand, the pro’s of text content are:
1# Visual content needs equipment and setting, at least camera and microphone.
2# Video’s need editing, which takes a long time and experience, and you rarely find a free video editor without watermarks or flexibility.
3# picture tutorials need good lighting, so you either have flashlights or use the natural sunlight, which is only available in the morning if it’s not cloudy.
Many people are too busy to sit and read or watch videos, so the best option for them is to listen to audio content while doing something else. Therefore, many content creators started doing podcasts, knowing the importance of having audio content to grow their audience.
Now let’s look at the pros of the Text content:
1# If you are a better speaker than a writer, then this type of content is perfect for you.
2# You can host your podcast on many platforms where people can find it easily.
3# people are busy nowadays and prefer podcasts because they can listen to them while exercising, working, moving, driving…etc
On the other hand, the pro’s of text content are:
1# You need a good microphone to make sure your voice is clear and loud.
2# You still need to write the content, or at least the key points, to make sure you don’t stop to think when you’re talking.
3# You need to advertise for the podcast when it’s out on different platforms so it’s not a standalone content
Well, after discussing the different types of content, you can have an idea which one to choose or mix and match.
What tools help in creating content?
To create content, have tools and equipment to create it, And I’ll list down the common tools to help you start and stand tall in the content creating industry.
Grammar/spelling checker: I’m not an affiliate to any but i saw many use Grammarly, I use writing aid but that’s paid so you don’t have to go for the paid tools.
Stock photos: you need nice photos to include in your posts or pins or social media posts. You can find many free websites that offer free stock images and royalty free.
Use free stock images in your post to spice it up a bit. You can find free stock images, royalty-free from these websites:
The free version of canva has some royalty-free
Go to these websites and download stock images to use in your blog posts and pin images.
Microphone: You can use any budget friendly microphone and there are a lot of amazon and ebay. I tried blue yeti, and it’s great but I’m using my gaming headset which has a microphone and it works great for all the videos in my video tutorials and courses.
Hosting plan: If you want a blog you’ll need to host it and that needs paying to be honest, but that’s another topic to talk about. Nevertheless, this cost can differ from one host to another and the longer you pay for, the cheaper it gets. “For example paying for 24months, makes he cost of one month cheaper than paying for 12 months”
Writing application: Or platforms, applications whichever you prefer to call them. I honestly love to use my google drive to plan everything from Keywords, to ideas, to titles….etc. The nice thing about it is it’s free and accessible everywhere. I literally lay down in bed writing my blog post on my phone or using the voice-to-text function to type it down “cool huh”
I know that Microsoft Word is accessible even on devices and saves in the cloud, however, paying for the desktop version doesn’t include the mobile/tablet version.
Extra tools to plan your content and organize it:
I’ve seen many people prefer organizing their content and ideas in Asana or Trello. I tried Trello; it was nice but I’m an old schoolgirl who enjoys using pen and paper or google docs.
It’s a google extension, and it’s free. It gives data about the google’s search result, including the number of words.
This is also an extension that’ll show the DA of websites on google’s search result. “DA = domain authority, the higher the domain authority, the more google trusts this website” so if a website with low DA ranks, that means you have a chance of ranking.
Finding ideas for our content can sometimes be hectic, especially when we have the writers’ block, however there are few simple ways to find content ideas:
Search for a topic you’re interested in writing about or long-tail KW and see the top searches showing on google.
Have an idea about what’s ranking and the dates of the posts.
Don’t copy people’s work just have an idea and create your own.
Try to write better than what people are ranking for, for example: if the top results are 2000words articles, then write 2500.
If Pinterest is showing you the result of the top pins people are searching for, that means the topic is in demand and you should think about writing about the same topic, but better.
If the Facebook groups don’t allow you to post in them asking about what are the pain points in the group, then just keep an eye on other people’s questions or the help they are seeking.
For example: in one group I’m part of on Facebook someone asked, “What is your biggest problem with creating content?” at least 10 people said “I don’t have time to create it”
These answers gave me the idea of writing a post about how to create content faster.
Create a questionnaire on google forms asking either general questions giving the participants the chance to answer freely or create multiple-choice questions where people choose the closest answers to their pain points.
Promote this quiz everywhere and ask FB moderators on related groups to post it and see people’s reviews.
I saw no one talking about this before, but Instagram is a content mine. When you search for hashtags related to your topic and check what accounts are writing about it. Look at the likes and replies, if people are interested and bother to like then it’s a topic people want to read about.
How to create a content plan?
1# First of all, you need to niche down to what you want to write about “unless you want to be a lifestyle content creator then that’s a different case”
2# Next, Decide on the number of times you want to create content per week or month “Let’s say you want to record a video for YouTube or blog post once a week then that’s 4 per month”
3# After that, Multiply that by the weeks or months you want to cover.
4# Brainstorm the topics of the content you want to create making sure you have a variety “also make sure that you have different types and forms of content like the ones mentioned above”
5# Finally fill in a content calendar with all the ideas you came up with.
Now that we reached this point of the post “phew and Hurray” and hopefully by this point you know what you’re going to create content about. Let’s dive into the elements of the viral content:
I mean content isn’t content if it isn’t created around specific keywords, am I right? So the essential part of content is the keywords. Choosing the proper keywords will get your content to be search friendly and go viral.
To use the keywords, you need to place them in specific parts of your content to go viral:
At least one sub heading
You can also use synonyms of the keywords and google is smart enough to count them as part of the keywords count.
People DO judge the book from its title YES! so, if the title of your content isn’t good enough, people won’t click. The elements of a good title are:
a# Raises curiosity: If people don’t get curious about what this content is about, then they won’t click through.
b# Honesty: The title should be honest about the promise it’s carrying. You can’t say “500 new followers in a week organically” then mention that you used ads.
c# Choice of wording: Many people think choosing difficult complicated words make them look more professional, yet people stop reading and pass because let’s be honest, people don’t want something to make them think a lot. Use simple words as if you are talking to a 4th grader.
3# Length/ number of words:
There was a study by backlinco that showed the longer the content, the higher it ranks. However, the content should be long WITHOUT fluff.
4# Media: Using media other than the format of your content will boost it up. If your content is text post, add images or videos. If your content is video, add text overlay…..etc
Tip: Use a screen recorder and record yourself reading the same post content on a powerpoint or google slide, upload it as unlisted video on YouTube then embed it to your post.
5# Content linking:
to rank anywhere you need to link internally and externally. How many times have you watched YouTube videos which include links to the creator’s other videos and website?
Linking to another page of the same creator is an internal link (either YouTube linking to another video or a blog post created by the same blogger)
External links when you link to pages out of the platform or created by different creators (when YouTubers link to the Text form of the video on their blog, or a blog post that has links to other blogs or YouTube video)
Tip: If you have another platform “Instagram/twitter/YouTube” link to a post there and it’s going to count as an external link and these platforms are trusted by Google.
6# Topic clusters: When you have a main topic and subtopics that can support it, writing a content that includes these topic clusters makes the content juicier and goes viral before you know it. Let me give you an example:
Main Topic: Working mom burnout
Parts of the content:
a# What is the definition of the burnout?
b# Reasons working mom get a burnout
c# Solutions for working mom burnout.
Topic clusters can be:
a# 5 proven tips to balance between work and house chores (assuming one of the burnout reasons is having to work while having house work on hold)
b# 10 delicious meals to cook in under 30 minutes (assuming that working moms burnout when they don’t know what to cook)
c# The working mom outfit planned to arrive at work early and classy (In case working mom gets a burn out because of always arriving at work late)
d# How to stay relaxed and chilled when everything goes against plans.
In this way you get all your reader’s questions answered.
7# Good grammar and spelling:
One of the most annoying things when reading a blog post is finding a lot of grammatical and spelling mistakes. It will push away the readers and lower your ranking on Google.
You can always write your blog post on Google Docs or Microsoft Word where there is spell check.
You can install a free version of Grammarly to help you with the structural mistakes.
8# Updated Data:
When talking about any topic, you should always be up to date and talk about the latest trends. No-one wants to read about last year’s Halloween kid’s activities when people are giving fresher ideas.
9# Advice and morals:
When your audience comes to you, they need a solution and advice. When you give them a solution, you are the expert. Spice your post with advice that will make your reader’s life easier.
10# Call to action:
All blog posts should end with a call to action, which means asking the readers to do something after reading your post.
How can we earn money from creating content?
Now then the juicy part of why all people create content “wanna some extra cash” and I see this question A LOT, “How do you make money from your blog or content?”
This part is different from one person to the other, However, I’ll try my best to explain the most profitable methods to make money from your content:
Straight forward, easiest and most content creators use it. Doing ads for other companies pays you for being part of your content, yet new content creators use ads in their blog posts to earn money from the page views.
2# Sponsored posts:
Creating a sponsored post for agencies or companies pays you a lot depending on your influence and the audience you have. “The higher DA you have and more page views you got, the more you get paid for sponsored posts”
Creating content to show tools you’ve used or products you tried, then linking to them gives you a commission for that. You can do that on any content creating platform “blog, YouTube ,Instagram, Twitter, TicToc….etc”
4# Offering services:
Creating content that shows how good you are in certain things or showing success stories about yourself, can give you the opportunity to offer services.
For example: showing how you grew your Pinterest account in no time, then offer a VA service as a Pinterest manager.
5# Selling products:
You can create your own products and sell them to people when they land on your page by showing them how the product looks. I’ll give you few examples:
a# You can sell a planner that you talked about in one of your blog posts and how it changed your life.
b# Some streamers got merch shops selling cups/T-shirts/Cushions …etc with pictures printed on them.
c# Search on YouTube for studio vlogs and see how people are showing EXACTLY how they create their products, YET, they sell a lot. And the more they show people how they create their products, the more they sell.
6# Selling Content;
Some will include this under the offering services, but I see it differently. Many people Sell blog posts. You can See that in Fiverr, Upwork and any freelancing platform
Now that you know-how creating content makes you money, start planning out what to create with the money making goal in mind.
Content creating mistakes can affect our content ranking and reach, and that’s why realizing the mistakes will help us in fixing them to make our content better. I remember the time when I used to get frustrated with my posts not ranking or not found without understanding why. Yes, I am guilty of all these mistakes and because I want you to be better than me from the start of your content creating journey.
Mistake #1: Search for kw’s for 1 content piece at a time.
Mistake #2: Not reusing content for different platforms
Mistake #3: Starting with many platforms at once
Mistake #4: Using advanced KW search tools
Mistake #5: Trying to compete with high competitive KW’s
Mistake #6: Creating seasonal content at the time of the season
Mistake #7: Not including a list building content in your posts
Mistake #8: Creating content anonymously
Mistake #9: Implementing different advice from each method out there at
the same time
Mistake #10: Having short-term goals behind your content creating plan
Mistake #11: Posting the same type of posts in a row
Doing mistakes is part of the learning process, however, learning from the mistakes and trying to fix them is what makes our content special and better.
To sum up:
As much as I wanted to give a quick summary for whoever skims this is sadly not the case here as the post has a lot and I can’t turn it into sentences.
Being aware of what a content makes you aware of how to create it.
There are many forms of content such as “text, audio, video
People make many mistakes when creating content, and that’s why we should work on avoiding them.
You can make your content exciting and creative by adding images, videos, infographics, GIFs…etc
Content can help you make money by selling product, hosting ads, sponsored content, affiliates….etc
Now then, fancy to share the type of content you like to create and tell us why you prefer it?