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Ultimate Email Course Guide Part:1

Email course pin

Hello everyone and welcome to the “E-mail Course” series. I’m so astonished that you are here today <33333333 TYYYYYYYYYYYYYYYYYYYYY

A funny thing happened to me when I was creating my e-mail course (gonna lunch it for free soon) I was actually putting the head points of the post next to me and whenever I make something I check if it was mentioned in the note.

Really felt like homework lol but hopefully, you end up with the most benefit

Anyway, I wanted to start by something that held me back for long before I decided on creating an email course, “Why would they sign up for MY EMAIL COURSE when there are plenty out there?” Who even gonna sign up when they don’t even know me?

Believe me, there are many people out there who NEED YOU and you alone. There are people who want to hear YOUR VOICE and no one else.

And for this, I took the leap of faith and I want YOU to take it too cause I know you can and I believe in you.

Email courses can build email lists fast and keep your audience longer. You know we all need email list and in this post, everything will be explained.

Make sure to check part 2 when you’re done with this part.

Now then, shall we start?

Why do you need an email list?

  • Direct Contact whenever you want

Whenever you want to contact your email list or your audience you can do it anytime, anywhere even by sending email via your phone.

  • More personal

The e-mail is the most personal belonging for anyone, and handing it to you means they want you to be closer.

  • Build a real relation

You can read many blog posts or pin them but there isn’t a closer relation than someone who emails you.

How to build an email list?

  • ads
  • Sponsor
  • Offering opt-ins

Why an email course is a good opt-in?

  • Only serious people are willing to commit in an email course

Would you give someone your email unless you really want to learn what he/she is offering?

Bingo there you go!

  • It builds stronger bonds with your audience

Imagine being a teacher and your audience are your students, your bound will be stronger.

You will be close to them and dear because you are pouring your knowledge, effort and time.

  • Practice now for future product

We all know at some point we want to sell products right? Well, there you go this is your chance “champion” practice to get feedback and correct your mistakes.

  • No old-times sending

You don’t need to send the emails manually. Create the course, upload it into your mail provider (some have free plans so don’t worry about paying) automate the course and bingo whoever signs up gonna have each lesson separately.

  • Can’t be any easier

Brain dump all your ideas then highlight them in sequence. Put together the related ideas and when you want to teach them. No fancy handwriting, no graphics, nothing costly or exhausting.

  • Easy for consumers

Your audience can read your emails when they are on their phone, traveling, out with friends, in bed ….etc

The easier you make it for them, the more they like to sign up for your opt-ins.

  • Pocket-friendly

It doesn’t need fancy stuff to create “can go for google docs to create the script”

And use free email providers when you start.

Bingo free stuff !!!

Now your big question is: Why don’t all bloggers create email courses?

  • People spend too much time searching than working

Instead of giving themselves the time to work on it, they waste it on how to create it.

  • They are waiting to have an email list

Well, that’s the problem. You need to know that THIS COURSE is the opt-in that’ll get you an email list, not the other way around.

  • They are looking for a topic

You need to be on top of them. You know a topic can be as simple as straight forward one such as “How to start your blog now” BINGO

  • They are worried about losing their subscribers

Many bloggers start with free email providers and after having a decent number of followers they want to switch

They are worried that they’ll lose their list by doing so.

Well guess what: NOW IT’S EASY TO SWITCH FROM ONE PROVIDER TO ANOTHER.

How to decide the topic of your e-mail course?

  • You can make a poll

When in doubt, ask it loud

  • You can search online

Google is giving you your topics, you just need to search.

  • Facebook groups rock

Be social, with bloggers and target audience, it’s your gold mine.

  • Time to BACK TO SCHOOL studying  

You have no idea how spreading those posts you published before to study them can help in deciding which e-mail course you can create.

How to make a poll?

  • Choose the poll creator that fits you best

There are several free survey creators that are free, accessible, easy and fast. Such as

  • Survey Monkey
  • WordPress plug-in <<< there are several
  • Facebook poll
  • Instagram vote << lasts for 24hours only
  • Google forms
  • Your poll has two paths, and each identifies what’s in your head
  • Short/long answer poll: When you need ideas or want to extend the ideas that you already have.
  • Multiple choice: 2 or more choices mean you got the idea already but you want a “GO” from your audience.

How to search online for ideas?

  • Use the KW Finder

Its an extension to your browser but you need to pay for it a small amount, 10$ for 100k words which is awesome. Believe me it worth it REALLY

  • Google search suggestions

Whenever you search in google for a question, a list of suggested questions will show up. Click on any of them, more questions will show. Print screen and save the image for later.

  • Blogs Super Detective babe
  • Go to blogs in your niche
  • Read the posts {DON’T STEAL THEIR WORK} and study the main points
  • Think about the additions you can add to make the topic richer
  • Read all the replies and some will contain questions or hint of how the post helped them
  • AGAIN DON’T STEAL THE WORK just have an idea and weave your work

How do FB groups help?

Biggest mistakes that bloggers join ONLY blogging FB groups.

The bloggers you join are good people and always good to be around them exchanging ideas, thought, troubles, solutions, and lessons learned.

The problem is, your targeted audience won’t join blogging groups asking you to post for something they need.

You should also join groups in your niche and see what people ask about then blog about it.

For Example:

  • I’m an esl teacher and blogger
  • I join an esl teaching group
  • I read other teachers problems (ex. A teacher doesn’t know how to teach new vocabulary)
  • I write a post about ( 5 creative ways to teach new vocabulary for esl students THAT WORK FOR REAL)
  • At the end of the post, I offer my e-mail free course (Join my e-mail course for 10 more ways + a step by step how to teach it)
  • At the end of the course, I offer a product such as worksheets, toolkit, ….etc

This might be a suggestion by other bloggers but I wouldn’t know if it’ll get traffic because I don’t know how many people REALLY need it.

How does studying your posts help?

You wouldn’t know what your audience needs if you didn’t have something to track your page views and bouncing rate.

  • WordPress Plug-in

You can track how many people read your post and how long they stayed

  • Google Analytics

Everyone’s favorite and will give you an idea which post interest people the most

  • Others interaction with your posts:

Which post was pinned the most, had comments or likes, was reposted or retweeted …etc

To end this topic

To summarize this topic, there are many ways to decide on a topic to create your e-mail course.

Making polls, FB groups, Searching online or even analyzing tools can help you decide which e-mail course people do need.

Don’t forget to continue reading in part 2

Now then what is the method you normally use to decide on a topic for your e-mail course?