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The Ultimate formula of a blog post

Ever wondered what is the formula of a good blog post? As any new excited blogger, I started full of enthusiasm, excitement and couldn’t wait to pour all my thoughts into my posts. Started a blog, wanted to add a new post then BOOM

BLANK mind…..

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I was clueless about how to start, what to write about, my thoughts and ideas ran away. I started feeling like an official speaker who stepped up a stage and couldn’t say a word.

So, I thought: “I must be doing something wrong, I HAVE TO FIX IT”

I paid money for the domain, I sent the kids away, I drew pictures of me being an expert blogger, what happened?

Well, I figured a way to make posting more flexible and easier. All I needed is to pinpoint the specific questions of each post to know what to post about.

You might have seen this way before, but I wanted to share how I do it with my quick tips

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You may like my other post: How to be a productive blogger

We all know that SEO is the main factor to make our posts go viral and we must use the suitable keywords to let our post-show up on Google’s 1st page.

Tip: don’t try to play tricks on google. Using viral keywords which don’t relate to your topic won’t get you higher fast, you might get negative results instead.

What are the main factors of a good blog post?

Should target specific audience

There isn’t any blog post “EVER” that speaks to all people and cover all topics.

Therefore, you should choose a specific niche and narrow it as much as you can.

Should raise questions

People search online for blog posts to seek answers for their questions, and many times they don’t know what their questions are.

But they know they are at a certain point where they want a transformation and your post should show them these questions and how to answer them.

Should point to a specific problem

As mentioned above, the post should raise a question about the specific issue for certain people.

And these questions should go around one problem/struggle/pain/sticking point.. whichever you want to call it.

There isn’t a post that should solve many problems at the same time.

Should present a suitable solution

When your audience realizes their problem, know their questions, trust your awareness of their pain, they expect the solution from you.

Your post should provide the solution that’ll take them from point A to point B.

So basically, you need to do your research first before going on the writing process, and what you write should answer your audience’s questions

What is the best way to find questions which your audience asks?

After knowing what’s your specific niche, you’ll know your audience and their pain.

Any audience will seek answers online in the “Google Sea of Knowledge”

You will dive there to find their questions to answer them.

How to find enough questions to fill a blog post?

  • Search for the main keyword which is related to your post
  • If your keyword was good and specific, google will show your question in suggestion box with questions below yours
  • Check the suggestions from google for related questions that you can use for your post
  • If the questions suggestion box didn’t show, then change your question

What if the questions weren’t related to each other?

Google shows suggestions for any question “People also searched” section, so search for more questions and more suggestions will show up.

Copy and paste them on Word or google docs then highlight the related questions with the same color.

You may classify them into categories:

DIY’s

How to….

List it ..

Long post

You can even end up putting the titles together to make a series of each topic covering different types of posts

How many questions should the blog post include?

As many as it needs to cover these aspects:

Blog post Tip: Good value

The goal of the post is that the reader can have a solution for the problem, an answer to the question of relief from the pain. If the post isn’t doing any of these then it’s not valuable.

Blog post Tip: Quality over quantity

It’s related to the point above. We all want long blog posts which are 1000 words+ but if your post isn’t reaching that number of words yet delivered the value; then your job is done.

Tip: you can always edit your post and add more when you find valuable content that will make it rich.

Blog post Tip: Keeping it on point

The questions should be related as it was mentioned earlier, so if you want to add more questions that are not related will only break your SEO keywords and take away from your post’s value.

Are there any more elements to enrich the blog post?

Yes of course, there are plenty but I’ll mention some and the creativity should be yours after that

Blog post Tip: Pictures

There is nothing as good as a nice picture related to your topic.

You can take screenshots of your screen as I did, take pictures with your phone, use stock photos or whatever suits you.

You can too include quotes or tips or a part in your post you want to pinpoint to on a picture then include it.

Blog post Tip: Infographics

I know they’re related to pictures, but they give different values and secret touch that people love to see in blog posts.

You can make infographics in many ways: PowerPoint, Canva, google slides or whatever in your hand and you feel comfortable using.

Check these videos:

How to make an Infographic in Minutes using Canva

How to Create an Infographic – Fast & Free By printables queen: Suzi Whitford <<< I LOVE HER

Blog post Tip: Videos

If you have a screen recorder program, then GREAT

If you want to record your voice with the slideshow is GREAT TOO

WANNA GO FANCY? You can make a short movie using some online websites with anime characters and music. I love them so much and they are so engaging.

How to know if everyone will like the post?

Well, that is impossible and that’s totally fine. But to know who to attract or how to attract more, I believe that applying the Multiple Intelligences theory into consideration will help in making the audience grow.

As a teacher, we try as much as we can to apply different methods to attract almost all student regarding their type of intelligence.

Everyone has all intelligence, but the levels vary from one person to another.

MI by Howard Gardner

The type of intelligence are:

  • Interpersonal
  • Intrapersonal
  • Verbal – Linguistic
  • Naturalistic
  • Logical-mathematical
  • Musical
  • Visual
  • Kinesthetics – bodily

Well, we can’t apply the last one unless your post is about physical activity challenge or something related to that.

The infographic will show some ideas of how to attract MI audience into your blog

To sum this up

Tip: don’t be like the cheap perfumes’ seller, you catch a customer, afraid he/she will leave without buying, so you spray a different perfume on each card you offer, their hand, shirt, in the air. etc desperate to make them buy.

The scents will mix to make one awful scent, and the customers will run away.

Keep your focus on one point at a time and rock one scent to make it stick in your readers’ noses <<< I mean minds 😛

I’m sure one day you were on the audience stage, which of the above did you struggle to find while looking for answers?

Even better, mention a blogger who made a change in your life.