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The juicy guide of creating content calendar.

content calendar is an essential element for every content creator nowadays and this guide will show you why and how to create one.

Ever wondered, how can you find enough content for your audience to make them come back to you?

Well, creating a content calendar is a must, and this post shows you the steps to create it for blog posts HOWEVER, the same method can be used for all content creating.

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Before starting in case, you don’t know what’s a content calendar and why is it important let me explain:

         Content calendar is basically a plan or schedule where you plan out what content you are going to publish within a certain period or dates. Some fill a content calendar for a full year planning 1 blog post every 10 days = 52 blog posts and they say every Tuesday I will publish a blog post…etc

Now many content creators need and must plan the content in advance to not have content block or writer’s block.

However, filling 52 ideas with keywords for a full year “once a week” sometimes happen to be frustrating “the thought alone is frightening.”

Now I’m sure you are wondering why every blogger encourages us to create a content calendar.

The benefits of a content calendar:

  1. It holds you accountable:

When you have a content calendar, you actually are encouraged to work because you know what you are doing and what you should do next.

If you don’t have a content calendar, then you will often get yourself into the “writer’s block” or “blank brain” mode. That will hurt your blog and your productivity.

  • It helps you stay organized:

As a blogger, being organized keeps you sane. You won’t worry about what to blog about or what’s next, or “oops I forgot to search for a topic…”

It also shows you the types of blog posts you want to post about and how to divide them, so you won’t post the same type frequently ignoring the other types.

  • It gives you an insight:

When you look at the content calendar you know when do you have a better chance to release a product or to promote someone else’s product or use an affiliate….etc.

For example, before promoting my gamification ebook, I wrote 3 blog posts about it and published them strategically, so my audience won’t notice that I want them to get excited about the topic and buy my upcoming ebook. But that’s exactly what I did.

I knew when the proofreader was going to give me back my clean copy so in my content calendar, I made sure to post all related posts at suitable times before I receive the ebook or promote it.

But before doing that we need to consider a few important elements to make the content calendar applicable.

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The key elements to creating an epic content calendar:

  1. A content calendar should cover a long-term plan.

When creating a content calendar, you should consider including enough posts for 6-12 months. You can change them later, edit the calendar or tweak. But to start with it, it should have the overall idea and big image of your blogging plan.

  • A content calendar should cover all side tasks related to your blog post

When you create a content calendar, include the days when you will pin the post, or promote the post on social media, or record the videos ….etc.

It keeps everything organized and easier to work on.

  • A content calendar should include all post types to give a big image.

When you decide on a long-term blog plan, you should include the different blog posts you will write then include them in the content calendar.

Having affiliate posts, list building posts, traffic-generating posts ….etc should all be included in your content calendar.

  • A content calendar should have achievable goals.

Don’t include goals or plan on something you can’t do. Some people plan to post twice a month or once every 10 days, others post twice a week.

Our abilities are different and so are our content calendars.

How to create and fill a Content Calendar?

  1. Figure out how often you can post a new well-researched blog post.

Having different lives makes us different when trying to post frequently or often. Decide on how many times you want to post/month.

Also deciding on which post types you want to include makes it different when researching. For example: if you want to write a series of posts, you can do batch research in one sit and post 1 post every week because you already did the research.

  • Multiply the number of blog posts by the weeks/months that will be included in your content calendar.

If you decided on blogging once a week, that means 24 posts/ 6 months or 52 posts/year

The number of posts is the number of times you will need to research, edit, type …etc.

  • Find enough blog post topics to write about.

Following the preferred methods to search for blog posts topics will give you a ton of ideas to blog about.

  • Fill in the content calendar with the topics you found.

Let’s say you want to publish a new blog post every Tuesday, and you want to fill in 6 months of content in your calendar.

Find 24 blog post ideas and write the titles in the Tuesday space in your calendar 24 times.

  • Keep a backup plan in case you changed your mind about a topic or an idea.

Finding blog post ideas is super easy if you followed the methods you prefer.

However, in case you filled your calendar with posts you aren’t 100% sure you want to write about then that’s fine. Just create a backup plan with a list of topics you would like to blog about in case you wanted to tweak.

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To sum up:

A content calendar is a must for every content creator because it has many benefits:

The benefits of a content calendar:

It holds you accountable.

It helps you stay organized.

It gives you an insight.

The key elements to creating an epic content calendar:

A content calendar should cover a long-term plan.

A content calendar should cover all side tasks related to your blog post.

A content calendar should include all post types to give a big image.

A content calendar should have achievable goals.

How to create and fill a Content Calendar?

Figure out how often you can post a new well-researched blog post.

Multiply the number of blog posts by the weeks/months that will be included in your content calendar.

Find enough blog post topics to write about.

Fill in the content calendar with the topics you found.

Keep a backup plan in case you changed your mind about a topic or an idea.

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